Clyde’s On Main

An instant classic for the Southside Chattanooga neighborhood, Clyde’s On Main is a friendly dive bar with boozy drinks, delicious comfort food, and an unpretentious, mix-and-match interior. Located inside a formerly abandoned autoglass shop called “Clyde’s,” its original hand-painted exterior signs led to the bar’s simple logo, while the rest of the brand is played out through a variety of throwback design styles.

client / Monen Family Restaurant Group
agency / Widgets & Stone
creative direction / Paul Rustand
design / Benjamin Dicks, Travis Hitchcock